Curriculum Schedule 

Our philosophy and approach to curriculum is delivering "just in time" information. We might revisit content or run custom for specific teams at any given time as it is relevant to their businesses. Below is our high level schedule for the 2017 program. It highlights topics we are going to cover each week, utilizing our mentor network for some of the content delivery. 

March 2017

  • Week 0 (March 6-10, 2017)- Welcome to Telluride!
    • Teams arrive and settle in
  • Week 1 (March 13 - 17, 2017) - Kickoff - Bootcamp Week 1
    • Orientation, Expectations, Logistics 
    • YOU! All Day
    • Team
    • Program Definition, Market Sizing and Modeling
    • Day 5: Customer Segment, Value Proposition & Pitching
  • Week 2 (March 20 - March 24, 2017) - Customer Validation - Bootcamp Week 2
    • Tools & Product Management
    • Survey Design
    • Business Model Canvas
    • Relationship/Channel/Revenue & Community Pitch
    • Establishing KPI's Workshop
  • Week 3 (March 27 - 31, 2017) - Mentor Week
    • How to be a good Mentee
    • Mentor Mingle Event
    • Mentor Matching
    • Mentor 1:1's
    • Getting the most out of mentor relationships

April 2017

  • Week 4 (April 3 - 7, 2017) - Storytelling & Branding
    • Storybrand
    • Storytelling
    • Audience Archetyping
    • Communications
    • Manifesto - Where Branding, Marketing and Strategy Meet
  • Week 5 (April 10 - 14, 2017) Product
    • Nailing Value Proposition
    • Nailing user experience
  • Week 6 (April 17 - 21, 2017) Product Work Week
    • Slow is fast, smooth is fast, fast is deadly
    • Sales and and Hustle
    • Build for the future
  • Week 7 (April 24 - 28, 2017) Partnerships (Channels/Distribution)
    • Unfair Advantages

May 2017

  • Week 8 (May 1 - 5, 2017) Sales and Marketing
    • Marketing strategy
    • Sales process
    • Building and managing a pipeline
    • Customer Acquisition
    • Social Media
    • PR
    • Mentor Feedback Session
  • Week 9 (May 8 - 12, 2017) Customer Week
    • GET OUT OF TOWN!
    • Check TechCrunch Disrupt in NYC
  • Week 10 (May 15 - 19, 2017) Growth and Marketing
    • Digest customer feedback
    • Product Market Fit: Retention, attrition, unit economics
    • Marketing: Comms, SEO, Websites, PR, Social Media
  • Week 11 (May 22 - 26, 2017) - Back Office Round 1
    • Accounting
    • Taxes
    • Human Resources
      • Hiring - Team Growth
      • Firing - Preparing for the worst

June 2017

  • Week 12 (May 29 - June 2, 2017) Legal
    • Intellectual Property
    • Founder Agreements
    • Cap Tables
    • Term Sheets
  • Week 13 (June 5 - 9, 2017) - Back Office Round 2
    • Finance
    • HR
    • Documentation
    • Building and managing a board
      • Advisory vs. Formal
      • Incentivizing
      • Setting expectations
      • Managing
  • Week 14 (June 12 - 16, 2017)  Work Week
    • Lean into pain
      • Crisis management
      • Get your back office in order
      • Take your product from good to great
      • Sell! Sell! Sell!
  • Week 15 (June 19 - 23, 2017) Due Diligence and Pitching
    • Ensure you have your stuff together
    • Revisit Storytelling
    • Managing partners/mentors/investors
    • Mock audiences and Q&A
    • The difference between a Founder and CEO
    • Prep for Demo Day
  • Week 16 (June 26 - 30, 2017) Fundraising
    • Negotiating
    • Customizing your strategy
    • Prep for post-demo day
      • Scenario Planning
    • Mentor Feedback workshop
  • DEMO DAY: June 30th, 2017